Google’s Helpful Content Update September 2023: Simplified

Written by Vishwa Dwivedi | Sep 16, 2023
Google’s Helpful Content Update September 2023: Simplified

Google has started this year’s first Helpful Content System Update on 14th September, 2023. In the previous year, two helpful content updates took place, which lasted for 15 days and 38 days, respectively.

This blog will give a comprehensive review of Google’s recent helpful content update, focusing on enhancements that aim to improve the user experience and provide more helpful and relevant content.

Google Helpful Content Update 2022


Let’s explore what Google helpful content updates 2023 are, how helpful content systems work, and how they impact your online searches and interactions.

Before knowing about this update, let’s understand what a helpful content system is!

Google Helpful Content System

Google presents it as a method that works in cooperation with all of the other systems that help websites rank. Thus, the Helpful Content System is a methodology for encouraging quality content, which will reduce the presence of useless content or content that is not helpful.

These changes take place once Google releases its latest helpful content update.

How the Helpful Content System Works?

Google Search uses automated ranking systems to analyze factors and signals from billions of web pages and content in its index, providing relevant search results in a fraction of a second. These ranking systems are continuously improved through testing and evaluation.

This guide explores some notable ranking systems, including BERT, which helps understand the meaning and intent behind word combinations.

 At this instant, Google also has crisis information systems that provide timely information during personal or widespread crises, as well as deduplication systems that show only the most relevant search results to avoid duplication.

 Also, The exact match domain system considers words in domain names but adjusts to prevent manipulation. Subsequently, freshness systems display recent content for queries where freshness is expected, while the helpful content system gives importance to the original and useful content.

 At the same time, link analysis systems, including PageRank, analyze how pages link to each other to determine relevance. Local news systems identify and surface local sources of news. Finally, the Multitask Unified Model (MUM) is an AI system used by Google for various tasks. Also, the Broad Core Update, which was also updated recently also plays an important role in SERPs.

Overall, these ranking systems and technologies work together to organize information and deliver useful search results to users.

Click here to learn more about Google’s Helpful Content System

2 Things Content Creators Should Know About Helpful Content Update

According to last year’s content updates, creators need to change their perspective on thinking and creating content.

To know more about this, you can refer to Google’s Helpful Content Update Blog for Creators

Here are the major changes that website owners and content creators have in mind while creating digital content: 

1. Create People-first Content:

The content update aims to improve visitor satisfaction by rewarding content that meets their expectations. To ensure success, content creators should focus on creating content for people, not search engines, and use SEO best practices to add value to searchers.

2. Don’t Create Content for Search Engines:

Following SEO recommended practices, such as those given in Google’s own SEO handbook, does not negate the advice about putting people first. When applied to people-first content, SEO is a beneficial operation.

Where Can I See Google Helpful Content Progress & Reports?

Well, the duration is yet unknown. To know more about this year’s update progress, status, and all ranking incidents.

Google Helpful Content Update 2023

See Google Search Status Dashboard to know more about incidents and update status.

Finally, the Helpful content update has been finished and successfully updated as per the Google status page the incident took 13 days and 11 hours.

Incident began at 2023-09-14 13:19 and ended at 2023-09-28 00:07 

Helpful Content Impact on Search Results and How to Overcome it?

Helpful content has had a significant impact on website search rankings, especially since the introduction of Google’s Helpful Content Update in August 2022. This update was designed to better reward websites that create content that is primarily created to benefit people, not to gain search engine rankings.

The Helpful Content Update introduced a new site-wide signal that Google considers among many other signals for ranking web pages. This signal is used to identify websites that have relatively high amounts of unhelpful content. Unhelpful content is defined as content that has little value, low-added value, or is otherwise not particularly helpful to people doing searches.

If Google determines that your website has a high amount of unhelpful content, it is less likely to perform well in search. This is because Google wants to prioritize websites that provide users with the most helpful and informative content.

Here are some of the ways that helpful content can impact website search rankings:

1. Increased visibility and traffic.

Websites that create helpful content are more likely to rank higher in search results, which can lead to increased visibility and traffic.

2. Improved user experience.

Helpful content is more likely to keep users engaged and on your website longer. This can lead to improved user experience metrics, such as bounce rate and time on page, which are both factors that Google considers when ranking websites.

3. Increased backlinks.

Websites that create helpful content are more likely to be linked to by other websites. Backlinks are one of the most important ranking factors for Google, so increasing your backlink profile can help your website rank higher.

Overall, helpful content is essential for any website that wants to improve its search rankings. By creating content that is informative, engaging, and relevant to your target audience, you can attract more visitors to your website and improve your overall search performance.

Overcoming from helpful content updates:

  1. Focus on your audience and what they need to know.
  2. Write in a clear and concise style.
  3. Be accurate and up-to-date.
  4. Provide original insights and analysis.
  5. Cite your sources and avoid plagiarism.
  6. Proofread your content carefully.

In The End

In the above context, we just read about the ongoing Google helpful content update. Other than this, the concept of a helpful content system and what happens during the update.

Now, we know that Google keeps changing its search engine results depending on the users and content creation factors through content system updates.

So keep reading about them, stay updated, and focus on creating content based on users, not just for search engines. Thanks for reading, and for the latest information, keep reading our blogs.